Zest Packaging Redesign
Zest Product Photography
For this project, I redesigned the packaging for Zest bar soap. Something that I noticed when doing my research for this was that its original packaging was a little too similar to its competitor's packaging. I felt like making their packaging stand out while also modernizing it for a newer crowd would help out a lot. When beginning my design, I started with many conceptual sketches. There were elements that I liked about each one of them, so I put them all together to make one design that hit all the marks. Since this was for print, I went through multiple iterations to ensure that it would come out correctly. Something I also tried to keep in mind while designing this was that I still wanted to represent the brand. I maintained similar color palettes while also making sure that the branding stayed fun and playful. I'm very proud of how this project came out, and I hope that you like it, too!
Zucha Hard Kombucha
This was created for a 10-day design challenge I participated in for DesignerBriefs and RenderTeam on Instagram, using assets from Pexels and Pacdora.
Zucha is a hard Kombucha that is always there when you need to lie back and relax. Our blueberry chili flavor has a tart yet sweet, prominent blueberry flavor with a kick from the chili peppers. We brew our tea with Ceylon tea leaves straight from Sri Lanka, and use 100% natural ingredients. Why Hermes? Here at Zucha, we like to be playful, and who better to embody that than the trickster god himself, Hermes? Our cans feature subtle images of Greek mythology surrounding Hermes. He also commonly carries his staff, the caduceus, which has become a symbol associated with health, which we pride ourselves on.
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