Product Photography
For this project, I redesigned the packaging for Zest bar soap. Something that I noticed when doing my research for this was that its original packaging was a little too similar to its competitor's packaging. I felt like making their packaging stand out while also modernizing it for a newer crowd would help out a lot. When beginning my design, I started with many conceptual sketches. There were elements that I liked about each one of them, so I put them all together to make one design that hit all the marks. Since this was for print, I went through multiple iterations to ensure that it would come out correctly. Something I also tried to keep in mind while designing this was that I still wanted to represent the brand. I maintained similar color palettes while also making sure that the branding stayed fun and playful. I'm very proud of how this project came out, and I hope that you like it, too!
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